COLDPLAY - MARTIN AN UNKNOWN IN GHANA

COLDPLAY frontman CHRIS MARTIN is loving his charity work in Ghana - because the Ghanaian people have no idea who he is.

The CLOCKS singer flew to the African nation this month (JAN05) to spend time with local farmers, who are being exploited by unfair trade deals, as part of his work for the MAKE TRADE FAIR campaign.

Martin says, "I think it's much better that they don't know what I do musically, otherwise they'd like me as little as everybody else does.

"Me and Make Trade Fair are like BEYONCE and L'OREAL. I felt like I'd been banging on about making trade fair for two years - putting it on my hands and what have you, but it had started to become a bit hollow because I started to forget what I was really talking about.

"It took twenty minutes of driving in a truck through farm land in Ghana to remind me why I'm doing it."