LUDACRIS - LUDACRIS HEADS TO AFRICA FOR NEW VIDEO

Hip-hop star LUDACRIS flew all the way to Africa to shoot his latest music video - to show fans a more positive side of the continent.

The AREA CODES rapper travelled to South Africa to shoot the clip for his new single PIMPIN' ALL OVER THE WORLD, and he hopes it will showcase a side of the continent not normally portrayed in the mainstream media.

He tells MTV NEWS, "People just think it's all jungles and flies and poverty. It's nothing like that. I had to show the beautiful side of what Africa as a whole is all about. So I felt I needed to do it.

"And we're the first rap artists from the United States to shoot a video in Africa so we made history."