SNOOP DOGG - DOGG LANDS FOOTWEAR DEAL

Rap star SNOOP DOGG has signed a deal with American sports company PONY INTERNATIONAL to endorse a new range of footwear.

The RHYTHM + GANGSTA: THE MASTERPIECE star will promote the Biscuitz sports shoe range - Biscuitz is an American slang word for trainers or sneakers.

KILLICK DATTA, Pony's Chief Executive Officer, says, "Pony is committed to matching Snoop's high standards in everything we do under this incredible partnership and it is clear by his exclusive commitment to us that he has confidence in our ability to do so."

Snoop's influence on the range is immediately obvious with shoe styles bearing such names as The Snoopadoopa, Snoopalicious and Snoopfly. Five thousand sample pairs were released in America last December (04) and came with a Snoop cut-out.