Discovery To Distribute Bbc World News -- But To Whom?

Discovery Communications has signed a deal with the BBC to distribute BBC World News. However, in announcing it on Wednesday, the Silver Spring, MD-based company, owned by Liberty Media, Cox Communications, Advance/Newhouse Communications and founder John Hendricks, said that it had so far not discovered any cable company willing to carry the BBC channel. In a report on its website, Broadcast and Cable magazine remarked that Discovery is trying "to gain carriage for the international news network at a time when cable and satellite companies are already strapped for bandwidth and skeptical about viewers' appetite for international news."

26/01/2006