COLDPLAY - COLDPLAY BID FOR REINVENTION

Hit band COLDPLAY are poised for a spell out of the pop limelight in order to invent a new sound for their third album.

Frontman CHRIS MARTIN - who's dating Hollywood babe GWYNETH PALTROW - insists the band's appearance at Britain's V FESTIVAL marked "the death of soft rock".

The IN MY PLACE hitmakers, famed for their soft rock ballads, are vowing to return with an entirely new sound.

Martin says, "We've got to reinvent the wheel, basically. I think we have to hide away and get out of people's faces and cook things up again.

"We're not going to take any time off, we're just going to be working, working, working, like the mole in WIND IN THE WILLOWS! V Festival is going to be the death of soft rock."

Guitarist JONNY BUCKLAND adds, "I agree with Chris. It is the end of an era for the band. We've taken our songs as far as they can go and it's time for something different."