SCOTT BERG - AD AGENCY TRIES TO BEAT TIVO AT ITS OWN GAME

Bedeviled by digital video recorders that permit users to skip commercials, the Foote Cone & Belding advertising agency has developed a new commercial for Kentucky Fried Chicken that targets DVR users. A message is hidden in the new spot -- which can only be seen by DVR users who play it back in slow motion -- that tells how they can obtain a coupon for a free KFC Buffalo Snacker chicken sandwich. Scott Bergren, chief marketing officer at KFC, told the Associated Press Thursday that the ads will air on NBC's Winter Olympic telecasts and on several other network programs until March 3 -- and the secret message can not be detected when viewed at normal speed. "To the naked eye, it's a typical KFC television commercial," he said.

24/02/2006