CBS - VIEWERS OF NCAA WEBCASTS DRIBBLE DOWN

The number of viewers of CBS's webcasts of the college basketball tournament steadily declined during the first week of "March Madness," according to Nielsen Research figures reported today (Monday) by MediaPost's OnlineMediaDaily. While the first day of the tournament on March 16 drew more than 3.6 million online viewers, the number slowly fell to 1.7 million by March 21. Nevertheless, Advertising Age commented today that the initial rounds of the NCAA tournament were "arguably the most successful demonstration to date of TV on the web," while noting that the number of simultaneous streams -- 260,000 -- prevented many fans from watching. Meanwhile, TV ratings for the tournament are down about 3 percent from a year ago.

27/03/2006