CARMEN ELECTRA - ELECTRA THE NEW FACE OF MAX FACTOR

Sexy actress CARMEN ELECTRA has been chosen as the new face of cosmetics giant Max Factor.

The former BAYWATCH beauty, ex-wife of DENNIS RODMAN, has taken over from British actress CAMILLA RUTHERFORD as a representative for the prestigious make-up brand.

She says of her recently-shot ad, "It looks very innocent. It sort of has a classic kind of appeal and I think that sort of ties in with the history of Max Factor. MARILYN MONROE and JEAN HARLOW (have appeared in ads).

"I mean, MAX FACTOR was the first make-up artist to the stars and he worked on every movie... And now I'm the new face and it's exciting and really cool."