SIMON COWELL - COWELL TO LAUNCH JORDAN'S POP CAREER

Acid-tongued music mogul SIMON COWELL has promised to help glamour model JORDAN re-invent herself as a pop singer.

The AMERICAN IDOL judge has met the busty star, whose real name is KATIE PRICE, at several showbiz parties and believes she has great potential after hearing her voice on reality TV show I'M A CELEBRITY... GET ME OUT OF HERE.

A friend of Jordan's says, "Katie has spoken to Simon about her singing career and he said he is prepared to help. He really likes her and he realises her potential.

"Simon is in Los Angeles at the moment filming American Idol, but they're going to have a meeting when he comes back.

"Katie has a strong voice and she's always wanted to be a pop star. She's going to ditch her tarty image and re-establish herself as a more upmarket product."