15 April 2005

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AMITABH BACHCHAN - BACHCHAN URGES BOLLYWOOD TO BOOST MARKETING

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Amitabh Bachchan

Caption: Amitabh Bachchan (Picture) the Bollywood legend arrives at the train station for the Bollywood awards York, England ....

Indian movie star AMITABH BACHCHAN has urged the Bollywood industry to revamp their poor marketing system, so the nation's films can be brought to a wider, international audience.

The KABHI KHUSHI KABHIE GHAM (SOMETIMES HAPPINESS, SOMETIMES SORROW) actor, 62, spoke at a retrospective of his lengthy film career, which spans five decades, at New York city's Lincoln Center on Thursday (14APR05).

He says, "Bollywood is a movement known to Americans only through satire. That needs to change.

"The Americans have a very good marketing system in place... which can, and should be emulated. (Bollywood producers) should get together as one united force.

"We need to market it much better, and a lot of discipline is required for that. Hopefully with everybody's concerted efforts. I'm sure the good word will go around and there will be great interest in our cinema."

15/04/2005 09:04



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