Shaggy - Ultimatum Video

Ultimatum
February 13th
Island Records

Click here to watch the latest video for "Ultimatum" released on the 20th February

International reggae superstar Shaggy, releases his new single "Ultimatum" on February 13th through Island Records. The single is taken from Shaggy's recently released 6th studio album "Clothes Drop", which also features Nicole Scherzinger from the Pussycat Dolls, Sly and Robbie , Black Eyed Peas' Will. I. Am, and ace producer Scott Storch.

"Ultimatum" is produced by Shaggy's long-time collaborator Shaun Pizzonia, known as Sting International, whose creative direction unifies the album.

Shaggy, born Orville Richard Burrell, in Kingston, Jamaica, relocated to his mother's home in Brooklyn, New York at age 18. He made two immediate Number One club hits, "Mampie" and "Big Up," with producer Sting International, who continues to play a crucial creative role in Shaggy's music. But two successful records on the local dancehall scene didn't add up to a living, and Shaggy joined the U.S. Marines in 1988, serving in the first Gulf War of 1991. Determined to succeed in music on his return stateside, he and Sting created "Oh Carolina," which roared into the Number One spot in the U.K. and nine other countries in 1993 and appeared on the Pure Pleasure album. The 1995 Boombastic album cemented Shaggy's position as a consistent hitmaker, winning a Grammy in 1996 for Best Reggae Album. In 1997 Shaggy released Midnite Lover. His collaborations with Maxi Priest, Janet Jackson and many others drove album and soundtrack sales worldwide.

After being famously been dropped by his first label, Virgin, Shaggy responded by releasing the massively successful Hot Shot album on MCA, with its global Number One singles "It Wasn't Me" and "Angel." With a six-week run at Number One on the U.S. album chart, over six million albums were sold in the U.S., out of a worldwide total of more than 10 million. Hot Shot topped the album chart in 15 countries in 2001, and a rain of international awards followed.