Robyn - Konichiwa Bitches Video

Robyn
Konichiwa Bitches
Video

Allow me to introduce you to Robyn. A pint-sized atom bomb dosed to the tits on electric and dispensing wisdom in three-minute modernist pop bulletins on the post-adolescent condition.

'Robyn' is also a collection of ultra-concise pop moments - that rarest of things, a classic pop album. It's a sad-eyed, super-strong battery of nuclear-powered pop. It's the best weapon she's got.

Discovered at the age of 13, Robyn was immediately signed to BMG who put out her debut album, a collection of R&B-influenced pop on which she collaborated with future Britney-hitwrangler Max Martin, in 1995. The release of her sweet, soulful single 'Show Me Love' cemented Robyn as an international pop star and saw her break into the UK top 10 and sell millions of albums across the world.

'Robyn', in some ways, is emblematic of a move towards a more autonomous pop industry, with artists working creatively in egalitarian partnerships rather than at the behest of a major corporation.

"I think it's the future," Robyn enthuses. "I don't think you're gonna have big record companies in five years. Even three. They have not adapted to this new world where people download music or don't buy stuff that they don't like.

"I think record companies felt like they were immortal. The industry was like WAAAGH," Robyn beats her tiny chest. "Y'know, we're The Shit. We can do whatever we want. We have all this money, and you just have to do whatever we tell you to do and you can't own it."
Really though, what 'Robyn' represents is the story of one ass-kicking little blonde woman who blasted through the industry bullshit and made a startling, profound, honest pop music all of her own.
It is music with one message.