Its accompanying animated video, courtesy of award winning designers Shynola (Radiohead/Unkle) has already begun to go into stellar rotation overdrive in Europe (including over 80 plays in one single week on MTV Scandinavia!!), and remains a staple in their home-grown top five, weeks after its first appearance. It is without question the catchiest ditty you will hear all summer, nee year for that matter. The track has already won fans in clubland, including Norman Cook, who has been spinning the track since he was handed a white label at March's Winter Music Conference in Miami.

The broad influences of Junior Senior range from the Cramps, B52's, through Lamont Dozier and the varying soul and garage sounds of Detroit to the classic British indie sound of the 90's… oh and let us not forget err Senior's idolisation of cult moustachioed actor Burt Reynolds. The musician grew up on a diet of German Pop compilations, before branching out into the worlds of hip-hop, dance and beyond. Meanwhile Junior explains that "Denmark is very different. We didn't have the same sounds growing up as countries like the UK. I hadn't heard of the Velvet Underground, my parents didn't have those kind of records and most magazines here didn't write about them. I didn't know what soul was. At the time all my friends were listening to Bryan Adams 'Waking Up The Neighbourhood', but then I stumbled upon articles about J Mascis and Dinosaur Jr in a Guitar magazine, referring to all their beautiful guitars, and when I heard their music it made me think there was something else out there."

It hasn't always been easy…It took four years for Junior Senior's rock'n'roll adventure to gain this much momentum. Indeed, the band even contemplated splitting before being signed to cult Danish label, Crunchy Frog home to other buzz native acts like The Raveonettes, Superheroes and The Tremolo Beer Gut. Thankfully it was meant to be, and Junior Senior have blossomed into one of the most unique bands you will ever come across.
Their debut material has brought them attention from record labels, publishers, the Danish media, even celebrities - the band count the odd pairing of Fatboy Slim and Ronan Keating as fans, and most importantly of all, from the legions of fans, who have bought their records and who regularly go to see their live shows…And yes, Senior courts attention from the boys while Junior's attention comes from the girls. "That's maybe one of the reasons why I started to make music in the first place, to create a crazy way to meet girls," laughs Junior. "Musically we just try to describe what is going on in our lives, and what happens to us," he adds. Live the band are a different prospect, like stepping into a church, where Senior commands the congregation with the power of a lay preacher, and junior drops hot guitar rocks at their feet, creating a unified dance phenomenon that has to be seen to be believed.

"We had a vision of what we wanted to achieve. We definitely had a feeling we could do something that no one else was doing, especially here in Denmark. We don't sound like any other band. In 1998 all the bands here wanted to sound like Radiohead's 'Ok Computer' album. We just wanted to be us." says Senior. "A lot of white people try and make soul music and it sounds really slick, we just want to do it with balls."

D-D-Don't Don't Stop The Beat. - Junior Senior have arrived.

www.juniorsenior.com