DJ Shadow, widely regarded as one of the most ground-breaking and influential artists in modern music, has chosen an "80s style Nintendo video" for his next single after he gave fans a chance to enter a special competition. Shadow chose the winning clip, entitled 'Big Pixel' for 'This Time (I'm Gonna Try It My Way)', from over 200 entries.

Watch the video for DJ Shadow - This Time (I'm Gonna Try It My Way) - here

Speaking to NME.COM about the winning entry, Shadow had this to say: "The reason I like the video is because it kind of looked like a skit on a Nintendo game from the 80s and it really stuck close to the lyrics in the song. Every phrase that comes up in the track, there's a new scene that symbolises what the person is talking about. There's different little characters that symbolise words and stuff so there's a lot of different characters saying: 'This Time I'm Gonna Try It My Way' from the chorus. I was surprised how dark a lot of the entries were. To me the song is supposed to be fun, it's supposed to be feel good. There is a lot of wit in this video, it makes me laugh and that's why I really liked it."

The clip features a video game barbershop quartet with moustaches along with birds hanging on a wire. "When they land on different wires it's like different notes on a guitar," he added. "It doesn't look like any video I've seen. It is quite unique."

The winning 21-year-old Ukraine director Mykola Dosenko will pick up a £1,000 for his submission which will be shown globally.

This Time (I'm Gonna Try It My Way) is released on January 8 through Island Records.

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