Ava - La La La Video

Ava
La La La
Video

Ava releases her debut single, La La La on July 16th 2007.

'It makes me go la-la-la..' The hook of Ava's debut tells it like it is. 'Everyone's always shocked, and wonders -- how come a Chester girl sings reggae?' Ava announces mischievously. 'I know I don't look like a person who would sing reggae - until you hear it!'

Indeed, why does the voice of a conscious reggae sister emerge from this camera-ready blonde babe? Basically, The Ava Story, which is only just beginning, is already a triumph of an old Jamaican proverb - Who feels it, knows it. Though she's a devotee of a music made before she was born and a world away, mid-1970s Golden Age reggae, Ava's own breezy personality makes a much-loved sound fresh, and very much her own.

Helped by top UK sound men Future Cuts (La La La) and Nick Manasseh (Breathe), Ava's vocal nuance and shimmering harmony show she appreciates all she's learned from old school greats like Marcia Griffiths and Dennis Brown.

Love, of course, is big in the mix. It may surprise you as they sound so up-tempo, but Ava calls the instant lilt of 'La La La,' her 'angry love song.' 'Sometimes you're in it and you can't get out of it, even when you know it's wrong for you,' she explains. 'I've felt that way, and I know there are a lot of people going through the exact same thing right now.'