Akron Family - Love Is Simple, Album Review
Akron/Family
Love Is Simple
Album Review
The third album (in 2 years) from NYC-based Akron/Family builds on the phenomenal Meek Warrior with a rounded out sound and concept. There is no single band that sounds like Akron/Family - there are several that come to mind when listening, including III-era Led Zeppelin, The Beatles and Creedence Clearwater Revival, but that would ignore the euphoric harmonies and Annuals-like symphonic build and sweep.
Love Is Simple is based on a lovely psych rock that doesn't ignore its Beach Boys pop - acoustic guitars drive a lovely hypnotic vibe. The band have a philosophy of music, which they call AK, and its understated instrumentation and meandering melodies are rendered wonderfully here - Love Is Simple, the song that opens, and in reprise closes, the album could be a John Lennon All You Need Is Love ghost. Akron/Family are one of the best bands you've not heard, and they're even better live apparently.
Rating 8/10
Mike Rea
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