Eat This New York Movie Review
Eat This New York Review
"Eat This New York" Overview

Rating: NR
2004
Cast and Crew
Director : Kate Novack,Andrew RossiProducer : Kate Novack,Andrew Rossi
Screenwiter : Kate Novack
Starring : Daniel Boulud,Rocco DiSpirito,Sirio Maccioni,John McCormick,Keith McNally,Danny Meyer,Drew Nieporent,Bill Phelps,Ruth Reichl,Jean-Georges Vongerichten,Tim Zagat
Starting a restaurant is suicide, no question. Four of five restaurants fail
within five years, and Eat This New York reminds us of this in its opening few
minutes.
So why would we think that John and Billy, our wet-behind-the-ears stars from
Minneapolis, can turn a run-down hovel underneath the elevated train tracks in
Brooklyn into a success? No money, no experience, endless problems -- here
comes the pain.
Too bad for directors Kate Novack and Andrew Rossi they were beaten to the
punch by the hit reality TV show The Restaurant, which probably has given the
world its fill of dining drama. That's a shame, because these guys are much
more engaging than egomaniac Rocco DiSpirito (who, fame whore that he is, also
appears in this documentary, along with a half-dozen other restaurateurs, who
wax poetic about how rough the business is, especially in New York.
Bitch bitch bitch. Of course it's a tough racket, and frankly there's nothing
very surprising here. Can't get a loan? Rain on your construction site? Yep,
that's how it goes, folks.The biggest heresy at all is that the film abruptly
ends shortly after the restaurant opens. What happened!? (Turns out Cafe Moto
is still open and playing klezmer music for the masses.)
Eat This New York is well-made and has genial leads, but as a documentary it's
got absolutely nothing to say. If you're considering launching a restaurant,
this movie might talk you out of it, but casual viewers will have trouble
figuring out why they should care.
Reviewer: Christopher Null



