After its release on 12th July, Pet Shop Boys' new album Electric climbed the charts due to rave reviews and fan excitement. Since their formation in 1981, the Boys have earned notoriety with their weird stage appearances involving robot and animal masks as well as entertaining with spectacular light shows to accompany their distinctive electropop with hits such as 'West End Girls' being performed at the London 2012 Olympic closing ceremony.

Pet Shop Boys
Pet Shop Boys' Electric Is Doing Well In The UK Album Charts.

If Electric gets to No.1, it will be the first time Pet Shop Boys have conquered the UK charts since 1993 with their Very LP. The album is the first not to be produced by record label Parlophone, having entered into a new management agreement with Kobalt Label Services in a move that the band described as "exciting." Tracks for Electric were recorded with producer Stuart Price, with the band's aim to make a clear "dance record" in response to the reflective mood of 11th album Elysium.

Continue reading: Pet Shop Boys New Album 'Electric' Taking On Jay-Z & Robin Thicke