R&B singer Ne-Yo, rapper Nas, pop star Cody Simpson and actor Jamie Foxx were among the celebrities who helped to celebrate the arrival of new online music game Gig-It on Tuesday (30Apr13) by attending its big launch party in New York.
A host of hip-hop heavyweights, including Rick Ross, Flo Rida, T-Pain, Sean Kingston and Talib Kweli, descended upon Manhattan's Capitale venue to support the Facebook.com game, which allows players to create 3D concerts featuring virtual versions of their favourite artists, and guests were treated to performances by soul newcomer Elle Varner, singers Miguel and Allison Park, and rappers Fabolous, 2 Chainz and Nas.
Explaining his involvement in the game, 2 Chainz says, "Gig-It's Facebook launch is the perfect blend of social interaction and connecting with fans in a completely new way beyond just listening to our music."
And Gig-It CEO John Acunto insists his creation goes beyond just gaming because it encourages music discovery through a completely different path: "We're the first artist-supported music game, but it's more than a game. Everything that an artist is is represented in this game. We worked hard to create a product that artists could get behind."