Luckily for NBC, their latest gaffe -- referring to Neil Armstrong as Neil Young in announcing the death of the pioneer astronaut -- came on a weekend, when most of the late-night comedians were elsewhere. But NBC got a royal going-over on the social media, with Facebook, Twitter, Tumblr, Friendster distributing millions of wisecracks about the gaffe. Google's cache of the NBCNews headline remained the top news search result throughout the day Fox News Channel's conservative blog FoxNation pounced on it. After explaining the difference between Neil Armstrong and Neil Young, it remarked, "Just don't tell NBC. They're easily confused." The website Mediaite congratulated NBC for being the first to report on the death of the first man to set foot on the moon. Unfortunately, it added, they will also have to accept the shame" of having identified him incorrectly.

27/08/2012