Naughty Boy - Naughty Boy is to create an exclusive track as part of the Lynx Peace campaign. The 'Make Beats Not War' project will see Naughty Boy bring together three leading artists, Professor Green, Laura Mvula and Wilkinson, to create one exclusive track, all in the name of peace.
One of the UK's most successful new producers, Naughty Boy, has been revealed as the face of 'Make Beats Not War', a unique music project to celebrate the launch of the Lynx Peace range. The project will see Naughty Boy bring together three leading artists, Professor Green, Laura Mvula and Wilkinson, to create one exclusive track, all in the name of peace.
Using the iconic phrase, Make Love Not War, as inspiration, the Lynx Peace campaign centres around three key passion points: Make Beats Not War (music), Make Threads Not War (fashion) and Make Moments Not War (photography). The campaign also aims to raise awareness for the Peace One Day project.
To create the official soundtrack to the Lynx Peace campaign, Naughty Boy has created a demo instrumental and tasked Professor Green, Laura Mvula and Wilkinson, all from different musical genres, to add vocals and instrumental to the backing track before bringing it together to create one unique exclusive edit. This unique project will culminate in the production of a music video featuring all contributors, coming together for the first time.
Naughty Boy, said: "I've always known that I wanted to make beats, it's just been a feeling in me. I don't control the inspiration, I let the inspiration control me. By working with Lynx on the Make Beats project, I hope to inspire more people with an interest in music production to learn more about their interest and go on to embrace their freedom to be creative and pursue their passion."
David Titman, Marketing Manager at Lynx commented: "The aim of this campaign is to encourage 'our guys' to explore their passion points, and we feel that Naughty Boy embodies this drive perfectly. His passion for music, - London, United Kingdom - Wednesday 30th April 2014 (1 Picture)