British producer Naughty Boy has thrown his support behind a new pet neutering campaign for activists at People For the Ethical Treatment of Animals (Peta).
The songwriter, real name Shahid Khan, is fronting the latest celebrity promo by posing with a cute cat for the organisation's new advertisements, which features the tagline, "It's Naughty Not to Neuter".
In a statement, Naughty Boy writes, "There's no excuse for not neutering. Animal shelters are severely crowded with dogs and cats, and that will continue as long as too many puppies and kittens are being born. We can fix the problem by 'fixing' our dogs and cats."
The La La La hitmaker joins the likes of fellow British Peta supporters Sir Paul MCCartney, Morrissey, comedian Ricky Gervais and singer Alexandra Burke, who have all lent their backing to previous animal rights campaigns.