The 28-year-old producer has his sights set across the pond.
Having broken into music in an unorthodox way – Naughty Boy won £44k on Channel 4’s Deal or No Deal and used the money to set up his own recording space – Naughty Boy has his own album: Hotel Cabana.
From Watford General Hospital to record deals and stroking cats in limos - Naughty Boy
Featuring Gabrielle, Tinie Tempah, George The Poet, Emeli Sande, and Professor Green, it’s clear to see the adventurous musician wanted something big for his debut.
"I knew who I wanted on there and luckily I didn't have anybody say "No" which is good because it shows there is mutual respect between me and the artist,” Naughty Boy told us in an interview. “Everybody was pretty excited about the hotel theme. When you give artists something exciting to talk about and an opportunity to be someone else they will love that! I always wanted to make it feel grand!”
Shahid Khan (NB) signed a three-year publishing deal with Sony ATV a few years after winning his start-up kitty on Deal or No Deal. He has worked with artists like Emili Sande, Chipmunk and Wiley, establishing himself as a presence in the UK R&B garage scene.
“I wanted to have the Gatsby approach, that nothing was average. That's with every part of it: the advertising, the music, the features I want it to feel like something is bubbling in the UK. I want it to feel big,” added Naughty Boy of his new album. "I'm just getting started! I'm about to go to America to sign with a record label and work with more great artists! I've always been a dreamer and follow an old saying: 'Satisfaction is a death of desire'."