A Natalie Portman advert, which features the star selling some Christian Dior mascara, has been pulled off the airways for exaggerating the effect of the product on her lashes, Sky News reports.
The ad-breaks are full of them; beauty adverts and yogurt adverts full of what sound like made up chemicals and tests. One day, there will be a chemical in a product that will simply be called: moreofhappiness, if this current trend continues. There’s a fine line between making something sound better than it actually is, with a deceiving grip of the English language and the guile of some marketing exec, who would rather trick hungry consumers than show self respect and tact, and bare faced lying. Christian Dior are reportedly guilty of the latter, but it’s anyone’s guess how much of the former they were attempting. "The miracle of a nano brush for an unrivalled lash creator effect. It delivers spectacular volume-multiplying effect, lash by lash,” said the advert, which to be fair to it, sounds like very other make up advert out there. However, The Advertising Standards Authority (ASA) investigated the ad after rival cosmetics firm L'Oréal complained that it misleadingly exaggerated the likely effects of the product.
Dior, while admitted some photoshopping had been done to Portman’s eyelashes, defended their ad campaign, saying the retouching was "primarily used to separate/increase the length and curve of a number of her lashes and to replace/fill a number of missing or damaged lashes". Anyway, it's been taken off the air and isn't allowed back on.