Motorhead star Lemmy has become the latest musician to launch a headphones line after debuting his Motorheadphones at the Consumer Electronics Show in Las Vegas.

Unlike the bass-heavy accessories created by Dr. Dre and 50 Cent, the Brit's headphones are designed especially for fans of rock music, and help to emphasise mid-range sounds.

Explaining the need for Lemmy's phones, brand manager Andres Nicklassen told a Ces crowd that Dr. Dre's Beats line and 50 Cent's SMS Audio range favour hip-hop tunes, but are far from ideal for heavy rock fans.

He said, "It's like you're listening through a towel."

Lemmy teased his new accessories in Europe late last year (12) and the headphones will be available in America this spring (13).

Simon Cowell also launched a new earphone range in 2012, titled X Headphones.