Motley Crue bassist Nikki Sixx has become the latest rock star to become a music executive.
Sixx has been named the new president of Eleven Seven Records, the label behind Buckcherry, Trapt and Drowning Pool.
He says, "I find it very interesting to take the artist's craft, the art, the music, the image, and get it out there.
"I've had enough success and enough misfires in a career that's lasted over 25 years that I can go back and draw on that experience, and I think that's helpful for the artists."