Blockbuster MISSION: Impossible III has failed to meet its box office expectations, because actor Tom Cruise's popularity has taken a sharp nosedive - according to a new survey. And a poll conducted by USA Today shows that 51 per cent of fans have deliberately turned their backs on Cruise's latest movie as a result of his antics, comments and continual public displays of affection with fiancee Katie Holmes. Journalist DAVE KARGER says, "A lot of people came up to me and said, 'I don't want to support this movie's first weekend.' "They made a conscious choice to avoid it."