THE O.C. star Mischa Barton has signed on to become footwear firm Keds Corporation's first celebrity spokesperson in its 89-year history.

The leggy actress will be seen wearing Keds casual shoes in a series of upcoming print ads.

Shot by renowned fashion photographer PAMELA HANSON in Los Angeles, the campaign will feature in major fashion magazines from March (05) onwards.

Keds Vice-President JENNIFER WIEDERMAN says, "Mischa is the ideal choice to be the face of Keds. Keds, like Mischa, is all about authenticity, confidence and classic style."

The footwear company has landed the added perk of getting hold of stylish Mischa's fashion secrets on its website www.keds.com.

Fans checking out the Mischa Barton link on the site will get access to all the things the 18-year-old actress thinks is cool for young girls.

29/01/2005 01:53