Miranda Lambert's 'moustache' campaign was unveiled in Nashville this week, ahead of her performance at the Country Music Awards. The ad for the National Milk Moustache's "got milk?" campaign shows Lambert holding a tall glass of milk, a bowl of cereal and her guitar. The ad copy reads: "Fine tune your morning. Got milk? Nourish every day."
The famous "Got milk" campaign is now in its 17th year, with the likes of Sofia Vergara, Salma Hayek, Amy Grant and Taylor Swift previous celebrities to have represented the cause. Speaking to Billboard magazine, Lambert said, "It's universal. I like to do things that appeal to everybody and anybody can relate to.I was part of the cotton campaign and this one too felt all-American. I'm a country girl. I grew up on a farm and I grew up drinking milk and I still do. It felt perfect." Katie DeGenova, marketing manager for the "got milk?" campaign called Lambert a "warm and friendly person," adding, "She's so down to earth and has always loved milk." The campaign, which debuted in People Country this week will also be run in women's magazines and online, as well as on social media.
The 46th Annual CMA Awards will air on ABC on November 1st at 8:00ET/7:00CT PM.