Actress Minnie Driver is urging Americans to take better care of the planet as the new face of a wildlife conservation campaign.
The Good Will Hunting star is passionate about marine life and spent the month of June (09) looking after distressed seals and sea lions at the Marine Mammal Center in California.
The experience prompted her to lend her name to Everyday Wildlife Champions, an initiative aimed at rescuing marine wildlife launched by bosses at U.S. soap firm Dawn.
And as Dawn's new spokesperson, she wants to use her name to encourage fans to support the cause by making donations to the centre or volunteering their time.
She says, "I was raised to believe that we are custodians of this planet.
"We just have to remember that we're at the top of the food chain. And as Spiderman says, 'With power comes great responsibility.' I don't know why I quoted Spider-Man there, but it seems quite appropriate. We've got to do stuff or our kids are not going to have animals left or any oceans that we can swim in."