Nossiter, described as a trained sommelier, wine writer, and oenophile proves it by his obvious access to some of the biggest names in the international wine industry as well as to the virtually unknown proprietors of tiny boutique domains and appellations. In tracking these folks down for interviews, Nossiter builds a thesis that the world of wine is undergoing crucial changes. Tradition, he suggests, is colliding with modern commerce, though it might be more to the point that traditional marketing has been superseded by the farther reaching and quicker distribution techniques of the conglomerate.
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Swinton herself is an ex-boarding school pupil.