Andy (Jeff Bridges) is, as they say, an idea man. He mopes and mopes until a brainstorm hits him and launches him out of the bar: Say, getting everyone in his small town to sell vitamins in a pyramid scheme, only to find that, if everyone's selling, no one's buying.
Have you seen the one about the college kids who try to get their roommate to kill himself so they can get straight As? Oh, you have? Well, MTV remade it for the umpteenth time again, last year, and it wasn't good this time, either.