With Sicko drawing overwhelmingly favorable reviews, most of which can be accessed by using Google, an executive of the Silicon Valley wonder has approached the health-care industry, urging it to buy ads that would appear in Google search results for "Michael Moore" and "Sicko." (In one of the reviews, Chicago Sun-Times critic Roger Ebert, who observed that his health insurance "has covered a small fortune in claims" recently but that he himself has also had to pay large sums from savings, noted that the film "is likely to strike home with anyone, left or right, who has had serious illness in the family.") Lauren Turner of the Google Advertising team wrote a review of the movie on the Google Health Advertising Blog in which she commented, "Moore's film portrays the industry as money and marketing driven, and fails to show healthcare's interest in patient well-being and care." She then pitched the industry this way: "Google can act as a platform for educating the public and promoting your message."




02/07/2007