SIR Michael Caine is adamant he will never follow in the footsteps of his Hollywood contemporaries and appear in an TV advert - even for close friend and film-maker Michael Winner.

The OSCAR winner, 71, has turned down the opportunity to appear in one of the Death Wish director's car insurance commercials for ESURE, which are regularly screened on British TV.

And Caine, who is an old friend of Winner's and starred in his 1990 flop BULLSEYE!, refuses to change his rule of principal.

He says, "I don't do commercials - not even for Michael."

24/09/2004 13:45