Michael Bay has acknowledged that his film Transformers Dark of the Moon may be facing a backlash from audiences who have become disenchanted with 3D movies in general. In an interview with USA Today , Bay said that he hopes the latest Transformers sequel will revive interest in the 3D process. "There are many movies that have done it very badly," he says. "The studios have gone for quick profits and audiences are feeling [angry]. People aren't taking the time and spending the money to do it right. I am." Some reports have indicated that the cost of filming Dark of the Moon in 3D added $50 million to its budget, but Bay said, "I don't comment on budgets. ... But I did tell Paramount that it was going to be expensive to shoot this in 3D, and they were a little shocked at the price. But you really want to know how much this one costs? A movie ticket." The movie is being previewed in a select group of theaters tonight (Tuesday) in advance of its opening on Wednesday.