In the end The Beaver was dammed, unable to break through the negative publicity surrounding its star and a put-offish story line about a psychotic individual who speaks through a hand puppet. The movie opened over the weekend in 22 theaters where it earned an estimated $104,000, or about $4,745 per theater, a categorical flop. "I think people will try to read into these numbers and say it is a repudiation of Mel [Gibson, its star], but I don't think that's true," Summit executive Richie Fay told the Hollywood Reporter . "The film is a tough sell." But, in reporting on the results, the Los Angeles Times commented "It appears that Mel Gibson, after well-publicized incidents in which he's made sexist and anti-Semitic comments, may be losing his clout with moviegoers." Some observers have suggested that the movie may not turn out to be a complete financial disaster for its backers, Summit Entertainment, Participant Media, and Imagenation Abu Dhabi. The film cost only $22 million to produce and may find a more receptive audience overseas. It is scheduled to be screened at the Cannes Film Festival on March 17, with director/co-star Jodie Foster and Gibson likely to be on hand.

09/05/2011