British pop band McFly will give away their forthcoming album Radio:ACTIVE for free with a U.K. newspaper.
The band have decided to tackle declining record sales head on and have signed a deal with weekly publication the Mail On Sunday to distribute their new LP for free.
And the musicians hope the move will expand their fanbase and encourage people to see them on tour.
MCFly frontman Tom Fletcher says, "We get to put it into almost three million homes, which is an incredible opportunity for us.
"Hopefully the three million people will all enjoy the music and they'll decide to see us when we go on tour."