Bosses of vehicle company Jeep are cashing in on Matthew Mcconaughey's new desert action movie Sahara by signing the actor and co-stars Penelope Cruz and Steve Zahn up for print adverts.

Jeep Wranglers are widely used in the adventure film and now the movie's stars are paying back the firm's generosity by appearing in a new advertising campaign.

The trio are seen racing against desert nomads on horseback in the new promos.

27/03/2005 21:22