Matthew McConaughey has announced he is launching an ''active-inspired sportswear'' range for men, named JKL after his charity.
Matthew Mcconaughey is launching his own clothing line.
The 'Magic Mike' hunk has decided to branch out into fashion design by creating an ''active-inspired sportswear'' range called JKL, a versatile collection which he hopes will take men from the gym to the dinner table.
The actor told WWD: ''I don't like to push reset. I like to be able to wear something that is appropriate for wherever the day takes me: to work, on a hike and then out to dinner. I like to take the formality out of the day's schedule and be ready for any off-road detour.''
Matthew, 43, named the collection after his own charity, the Just Keep Livin Foundation, and says he found the process of brainstorming ideas therapeutic.
He joked: ''One of the first things I had written down was 'from the jungle to the opera.' That's a bit of an exaggeration, but that's the idea.''
However, the star doesn't want to be the face of the brand and hopes not having his name on the label will set the clothes apart from other celebrity fashion collections.
Matthew explained: ''I want to be behind this, not in front of it. I'm the author, not the face or the definition. I personally don't like to wear clothing that is named for somebody or has someone's likeness all over it. Even if my name were on, I don't know that I'd want to wear it.''
JKL will be available exclusively in 150 Dillard's stores next month.