Hollywood star Matt Damon has dismissed the character of British super spy James Bond as being "anchored in the 1960s".
Speaking at the London premiere of the third instalment of the series, The Bourne Ultimatum, the Oceans Thirteen actor also criticised the personality of Ian Fleming's famous MI5 agent.
"The Bond character will always be anchored in the 1960s and in the values of the 1960s."
He added that the character, last played by Daniel Craig, was "an imperialist and a misogynist who kills people and laughs about it".
Damon also dismissed comparisons between Jason Bourne, the character created by author Robert Ludlum, whom he plays, and womaniser Bond.
"Bourne is a serial monogamist whose girlfriend is dead and he does nothing but think about her."
"Bourne doesn't have the support of gadgets, and he feels guilty for what he's done," he added.
Director Paul Greengrass was similarly dismissive of the rival espionage franchise saying: "The Bourne franchise is not about wearing
Prada suits and looking at women coming out of the sea with bikinis on. It's about essence and truth, not frippery and surface."
The first two films in the Bourne series grossed over $500 million (£250 million) worldwide.
The latest film about the rogue agent, on a quest to discover his identity, recently broke the record for the highest opening weekend in August at the US box office.