Rapper ROMEO MILLER is following in the footsteps of his hip hop entrepreneur father PERCY 'Master P' MILLER - by buying a brand of potato chips.
Romeo has paid out for Rap Snacks inc, dubbed 'The Official Snack of Hip Hop'. Each bag of the snack includes a cartoon and biography of a prominent rapper.
Master P, who already has his own booming business as CEO of No Limit Enterprises - and is worth around $500 million (GBP250 million) - is impressed.
He tells AllHipHop.com, "I think it's incredible. All my life I was looking to build a generation of wealth and to have your family understand that is great."
Romeo is reportedly planning to expand his business empire by launching his own record company, called Take A Stand Records, and a clothing label called Gumbo Station.