The Olsen twins have launched their StyleMint fashion range in the UK. Mary-Kate Olsen and Ashley Olsen are making a serious impact, Stateside, with their fashion ranges and currently head up four major fashion lines. Now, fans in the UK will have access to their lower priced clothing line. Previously, fashion bods in Great Britain had to shell out for their top end range The Row, if they wanted a slice of Olsen action, coughing up thousands for a cashmere jumper or a handbag.
The Olsen sisters were recently awarded with the Womenswear Designer of the Year award at the CFDA Awards, beating the likes of Marc Jacobs to the honor. Back their native USA, they already have a host of celebrity fans on board, such as Rachel Bilson, Chloe Moretz and Emma Roberts. The four lines that they currently manage are The Row, Elizabeth and James, Textile Elizabeth and James and Olsenboye. The concept behind StyleMint is that consumers register with the website and answer a questionnaire about their fashion needs. The website then provides them with regular fashion suggestions, tailored to their individual style.
StyleMint has been launched in association with StylistPick, which has stylists on board including Grace Woodward and Louise Roe. They also stock a range of shoes designed by UK pop singer CHERYL COLE.