Marina Diamondis of Marina and the Diamonds has become the new face of Max Factor.
The British beauty - famed for her unique sense of style and love of bright colours - will represent the brand's Max Colour Effect Range.
Writing on twitter - and posting a picture of herself at the photoshoot - Marina said: "This morning I became the new face of Maxfactor!
"Can't reveal much yet but managed to snap look 1 in the loo. Don't think of loos though. Think of make-up.(sic)"
Other previous stars to model for the beauty brand include Brazilian beauty Gisele Bundchen and pop icon Madonna.
Marina has previously revealed she would not like to do a "skanky" celebrity clothing line but would be keen to be involved in The Fashion world.
She said: ""I'd like to do something in fashion, not designing, not one of those skanky celebrity lines, but being involved behind the scenes.
"And one day I'd like a child - but I'm not sure about marriage."
Other celebrities to endorse make-up brands include Kate Moss and Sophie Ellis Bextor for Rimmel and Cheryl Cole for L'Oreal.