Well, it's easier than venture capital. And it helps if you're a psychopath. The movie belongs to ingenue Marie Gillain (best known as the daughter in My Father the Hero), who just so happens to appear naked pretty much throughout the entire film. Nothing wrong with that, and in fact it's not totally gratuitous: You'd have to be a nut to strip this often in front of this many people.
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He'll also be on board as a producer for the book to screen adaptation.
Gendry has been living under Cersei Lannister's nose for quite some time now.
The director would love to take the films in a different direction.