Well, it's easier than venture capital. And it helps if you're a psychopath. The movie belongs to ingenue Marie Gillain (best known as the daughter in My Father the Hero), who just so happens to appear naked pretty much throughout the entire film. Nothing wrong with that, and in fact it's not totally gratuitous: You'd have to be a nut to strip this often in front of this many people.
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Take a look back at October's inaugural event.
The film is expected to continue without Mendes' involvement.