Marc Jacobs believes reinvention is the key to Louis Vuitton's success as the French fashion house is always ahead of the game.
Jacobs - who is the creative director of the French fashion house - says the company is always ahead of The Game as it comes up with groundbreaking ideas time after time.
He told vogue.co.uk: "The strength of Louis Vuitton is its almost magical ability to reinvent itself every season."
Jacobs was enthusiastic about next season's collection calling it a "manifesto for beautiful, ladylike clothes".
His comments came as it was revealed the new Louis Vuitton campaign shot by photographer Steven Meisel features an all-star line-up.
Supermodel Christy Turlington, Russian phenomenon Natalia Vodianova and red-headed bombshell Karen Elson have been chosen to front the adverts for the latest collection, which is due to be released later this year.
In keeping with the ultra-feminine collection, the adverts are set in a movie star's dressing room conjuring up a Hollywood retro-glamour feel.
Antoine Arnault, Louis Vuitton's head of communications, praised the photographer and his models saying: "In his fourth campaign for Louis Vuitton, Steven Meisel has produced another richly evocative set of images. What better way to celebrate eternal femininity than with three of the world's most beautiful women?"