Madonna's moviemaker husband Guy Ritchie has made sure his wife is on time for all her birthday appointments - he's bought her a $100,000 (GBP50,000) Rolex watch.
The British director has reportedly bought the Material Girl an 18-karat gold and diamond-studded Rolex Masterpiece as a 50th birthday gift.
A pal tells In Touch magazine, "She (Madonna) wanted it for a while, but she couldn't bring herself to spend that much money on a watch."