Madonna's first perfume was a long time in the making - she's been working on a fragrance for 15 years but always "abandoned" the projects until she could perfect a scent.
The Holiday hitmaker launched Truth or Dare at an event in New York on Thursday night (12Apr12), and she revealed she's been working hard to find the right smell for her perfume.
She tells MTV News, "I've been trying to develop a fragrance for the last 15 or 16 years."
In an interview with Women's Wear Daily, she adds, "The time was right. I've been working off and on on various fragrances over the years, and (have been) approached by a lot of companies and have tried to create fragrances. They were always abandoned projects.
"I've always loved perfume; it's always been a big part of my life. But every time I tried to create the scent I was looking for, it never reached the stage where I thought it was good enough or I was told that the ingredients would be impossible to re-create in a mass way.
"Then I'd say, 'let's try and do a synthetic version,' and it never smelled as good as I wanted it to. And if I'm not going to wear it, I'm not going to sell it. So, I finally was able to create... a fragrance that I could stand behind."