Lupita Nyong'o has become the new ambassadress of luxury French brand Lancôme and will appear in their next campaign in September.
Lupita Nyong'o has become the new face of Lancôme.
The Oscar-winning '12 Years a Slave' actress has just signed up to become the new ambassadress of the luxury French brand, and will appear in their September 2014 campaign shot by star photographers Mert Alas and Marcus Piggott.
Lupita said: ''I am truly honoured to join the Maison Lancôme, a brand with such a prestigious history and that I have always loved.
''I am particularly proud to represent its unique vision for women and the idea that beauty should not be dictated, but should instead be an expression of a woman's freedom to be herself.''
The 30-year-old Kenyan-Mexican star, who claims she doesn't wear make-up apart from on the red carpet, is the fourth Academy Award winner to front Lancôme ads, following on from Penelope Cruz, Kate Winslet and Julia Roberts.
Françoise Lehmann, General Manager of Lancôme International, said: ''Both talented and committed, true to her African beauty, and showing a great curiosity and open-mindedness in her career choices, Lupita is by essence the Lancôme woman.
''A strikingly beautiful and intelligent woman, serenely but strongly living her life her own way, Lupita has this special kind of aura both enlightening and deep''.
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