Singer Luke Bryan has become the latest country musician to launch his own clothing line after teaming up with designers at outdoor wear firm Cabela's.
The That's My Kind of Night hitmaker has helped to create a collection of T-shirts, tops and caps for the 32 Bridge brand, a nod to the Flint River structure near his childhood home in Georgia.
Bryan, who was named a spokesperson for Cabela's in 2012, says, "This brand is so dear to me and such a big part of who I am that seeing it come to life is so exciting. I can't wait to share it."
The outdoor apparel line goes on sale in the U.S. this weekend (01Nov14).
Bryan joins fellow country clothing designers like Brad Paisley and Florida Georgia Line, who both recently unveiled plans for their own fashion ranges.