Lost heart throb Josh Holloway convinced the show's producers to turn his character from a sleek businessman into a rugged badboy.

JAMES SAWYER was written as a Prada wearing New York conman, but Holloway had different ideas.

He explains, "I thought Prada would look rubbish after a day on the beach and it wouldn't age well.

"I made him a little softer and a little scruffier. Girls love a messed-up tough guy."